Product Packaging Tips That Work!
By Bella Morr on June 5, 2022
It's hard enough to start an ecommerce business. You have to come up with ideas for a product to sell, figure out how to make it real, come up with a marketing plan, and fill up your calendar to the brim. In this article we’ll share the best tips to help stand out from the crowd.
Most of the time, packaging is the last thing you'll think about because let's face it, it's just a way to get the package to your customers, right? Wrong
In the world of online shopping, the package which your product comes in maybe the only physical interaction your customers have with your business, so it's important to make your package experience a great one.
As your business grows, you may decide to put money into branded packaging. We're not talking about when you have your warehouses all over the country and ship out hundreds of orders every day. In this day and age, packaging with a brand name and a unique look can be cheaper than you think.
Keep reading to learn more about the strategies of product packaging in the modern world. As well as how to use it to get your brand's message across and wow your customers.
What Does Product Packaging Mean?
Product packaging is the process of designing, testing, and creating a home for your products. Many online stores create branded packaging for their products to please customers and make more money.
Overall, a branded packaging experience is a well-thought-out choice of shipping method, type of packaging materials, and how shipped products are presented. The goal is to give your customer and your business more value by giving a good first impression of your brand identity, ideally one that people will remember and want to share.
So...What Should Your Packaging Include?
The product packaging design is the most important thing to think about. This could be a box, a bag, or a poly mailer, depending on what you're sending. Once upon a time, white and brown corrugated boxes were the only options available. They're cheap, sturdy, and it does the job, but they might not give you the first impression you want.
Even though the actual package offers the best chance to create a "wow" moment, it can also be the most expensive way to do so.
Stickers are a good choice because they can be used in many ways and aren't too expensive. If you use tissue paper, you can also seal it with a brand-name sticker. Or, instead of having your box custom-printed, try using stickers to brand your package on a budget.
You might also want to thank your customers for their purchases by including a short note.
In the past, people resorted to using packing peanuts made of Styrofoam, foam inserts, air pillows, or bubble wrap. Some of us have enjoyed popping bubble wrap for a long time. However, it's not a good look it also will not make your customers feel special.
Alternative options include but are not limited to colored or brown crinkle paper and wood fibers.
Advertising Or a Business Card
Business cards are a cheap way to add small pieces of advertising to your package. Don't forget that they don't have to look like corporate business cards. You can also include a personal note or special written instructions to help customers get more out of your product. The options are endless and the best part, they don't cost much.
Even though it may be hard to send a lot of handwritten notes. New brands are fighting for every customer they can get. Handwritten messages show customers that you care and that real people are behind your brand. Custom notes make your customers feel special and unique!
5 Amazing Examples Of Product Packaging Design!
1. Shoelace box
For Görtz shoes, German creative agency Thjnk extended shoe laces to give the impression that you are holding the shoes.
2. Origami Tea Bags
More than the packaging, it’s the product itself that has a great design here. These tea bags are designed to look like birds, it will impress your guests for sure.
3. Hexagon Honey
A great product packaging design that reminds us where honey comes from. “The made by bees” vertical label is also a very nice touch. Via Lovely Package.
4.Coffee packaging design by joanna333
5. Pits in Bowties packaging design by syakuro
In a nutshell, creative packaging design can do a lot for your business, whether people buy your products online and get them in the mail or they come to the store. A label that stands out or a case that is both useful and smart can help you make an impression that customers won't soon forget.
Customers enojy a great unboxing experince but every brand once in their lifetime face the inevitable return from a shopper. Rebox ensures that your customers will have a great return experince. We handle all of the hassle for the shopper, get in touch if you would like to provide a return experince like no other. Check out our other article on how to return a package.
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